I’ve had an Apple Watch for a little over a month now, and I wanted to write down some of my initial impressions for anyone who hasn’t already picked one up.

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Living in New Zealand meant we had to wait a few months from the initial launch in the US and Europe, which meant it was easy to follow people online and get a gauge of initial impressions. Over-all everyone has been pretty positive about it — but here’s my thoughts.

To start with, I’ve never been a watch person. From memory I’ve owned a Casio, and a classic Timex — but I never really wore them. In todays connected world one never really goes anywhere without their phone, so I use that as my watch normally. It just hasn’t made sense to have another thing that does something my phone already does. …


Brendon O'Dwyer

Design, Branding & Art Direction.

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